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- <text id=94TT1405>
- <title>
- Oct. 17, 1994: To Our Readers
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1994
- Oct. 17, 1994 Sex in America
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- TO OUR READERS, Page 4
- Elizabeth Valk Long, President
- </hdr>
- <body>
- <p> Ah, sex--"the most mysterious, misunderstood and rewarding
- of human functions," as TIME wrote in 1970. The subject then
- was Masters and Johnson's book Human Sexual Inadequacy, one
- of four studies of Americans' sex habits to which TIME has devoted
- cover stories. The others: Alfred Kinsey's Sexual Behavior in
- the Human Female (1953), Shere Hite's Woman and Love, a Cultural
- Revolution in Progress (1987) and The Social Organization of
- Sexuality, the University of Chicago study that is the subject
- of this week's cover.
- </p>
- <p> Kinsey had some shocking news for mid-century America: women
- enjoy sex. In the cover story Henry Anatole Grunwald (later
- a TIME managing editor and TIME Inc. editor-in-chief) elegantly
- examined the emergence of 20th century American women from "under
- Queen Victoria's long shadow." These liberated souls were "by
- no means as frigid as they have been made out." Nearly all of
- them "went in for petting." Even older generations engaged in
- such hot pastimes as "flirting, flirtage, courting, bundling,
- spooning, mugging, smooching, larking, sparking." And all women
- needed romantic attention--"generalized emotional stimulation,"
- in Kinsey's starchy words--to get in the mood. Added Grunwald:
- "This is an ancient truth, known to scientists in the field
- and to every successful husband..."
- </p>
- <p> Human Sexual Inadequacy had a different message: Sex is a skill
- that can be perfected. The 1970 cover, written by associate
- editor John Koffend, placed sexual "dysfunction" (a word Masters
- and Johnson popularized) in the context of "an era of pop sex,
- which fictionally and visually glorifies coition." Though at
- the time the two researchers were considered architects of erotic
- fulfillment, TIME underlined their mission as marriage savers:
- "The best communication of all is conjugal sex."
- </p>
- <p> By 1987 women had made the vertical Long March to respectability
- in the office and the bedroom, but according to Hite, they felt
- abused and desperately confused. The book's statistics and haranguing
- tone troubled TIME writer Claudia Wallis. Yet under the sheer
- hype, she discovered a bitter truth that transcended sexual
- specifics. "Women are finding that they cannot have it all,"
- concluded Wallis. "They are staggering under the burden of trying
- to be all things to all people--the nurturing parent, the
- successful careerist, the sexual athlete. Today they are asking
- men to play all these roles too."
- </p>
- <p> Now, seven years later, Wallis, a senior editor, has supervised
- our cover on the Chicago sex survey. "There's a world of difference
- between this week's study and Hite's in 1987," she says. "Hite
- was provocative, eager to shock, but there were serious credibility
- problems with her data. Her report probably reflected more about
- her notion of the war between the sexes than about anything
- that was happening between the sheets. This Chicago survey has
- the feel of science. It may not be gospel, but it's the closest
- thing we've had to an honest picture of America's sex life."
- </p>
- <p> Senior writer Philip Elmer-DeWitt, who wrote the cover story,
- acknowledges the Shame Factor--the problem of accepting uncorroborated
- testimony on practices that many people would be embarrassed
- to declare. "Everybody loves to talk about sex," he notes, "but
- not many want to talk about their own sex lives--especially
- if they don't have any. Still, I'm impressed by how much dirt
- the boys from Chicago were able to dig up."
- </p>
- <p> Among the less reticent were people who are paid to discuss
- sex: therapists, Cosmopolitan editors, Penthouse publishers.
- "Dr. Ruth Westheimer suggested that one option left out of the
- study's sexual-preferences section was sex under the armpit,"
- says New York correspondent John F. Dickerson. "Helen Gurley
- Brown explained her `rent a husband' theory, where an older
- single woman can get a married man who `would be happy to oblige
- because he's probably not getting it at home.' And Bob Guccione
- told me he had never met a man who had not masturbated or a
- woman who had not had a homosexual encounter. He was also rare
- among the people I spoke with because, in describing sex acts,
- he did not use the familiar four-letter words."
- </p>
- <p> TIME's reporters pursued their own extensive, intensive survey
- of Americans, ranging from the founder of a support group for
- "asexuals" to a member of Sex Addicts Anonymous. Los Angeles
- reporter Martha Smilgis found that the people she talked with
- "either believed the report fully or thought it was nonsense.
- And it was according to their own prejudices and proclivities:
- Hugh Hefner didn't buy it, but the marriage counselors and Ph.D.
- types did." If anyone was initially reticent, it was the University
- of Chicago social scientists who conducted the poll; Edward
- Laumann, Robert Michael and Stuart Michaels allotted only 90
- minutes for their TIME interview. But once the session began,
- notes Chicago reporter Wendy Cole, "our discussion of sexual
- fantasies, adultery and homosexuality was so engrossing that
- more than four hours had passed before we noticed the time.
- Fortunately, stamina was not a problem for any of us."
- </p>
- <p> In this week's cover story you will find everything you need
- to know about everything you want to know about sex. And the
- information will be definitive--until the next survey.
- </p>
- </body>
- </article>
- </text>
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